Brand Loyalty Equals Consistency
How do you create the best brand experience and reinforce loyalty with consistency and better operationalize? In her latest podcast interview, Vice President of Sales Kim DeCarolis presents the reasons brands struggle, and why consistency is at the heart of brand loyalty.
Watch the Interview: Meet the Zor | Craveworthy Brands | Kim DeCarolis
In her interview with Meet the Zor, Kim discusses her prior experiencing creating a portfolio of brands that were not only conceptually fine-tuned to succeed, but also hyper focused on delivering a guest experience that was the same every time.
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“We want to have good food and deliver it really well. Consistency has been lacking. Even in drive-through concepts, it’s still a little dicey to know what you are going to get. Technology, operations, and leadership all have to be in sync.” - Kim DeCarolis, VP of Sales at Amniscient
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In her role at Amniscient, Kim’s background allows her to identify supply chain points where consistency issues at check out, packaging, or manufacturing can be resolved through object identification, result in better guest and customer experience, and increased bottom line revenue. Amniscient's technology was built for operators and retailers to be able to use their existing camera infrastructure to identify inconsistencies in product, packaging, and guest experience - ultimately resulting in deeper customer loyalty.
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